{"id":10051,"date":"2018-02-20T10:24:55","date_gmt":"2018-02-20T09:24:55","guid":{"rendered":"https:\/\/academy.hostnet.nl\/?p=10051"},"modified":"2023-06-29T12:22:09","modified_gmt":"2023-06-29T10:22:09","slug":"google-ads-exporteren","status":"publish","type":"post","link":"https:\/\/www.hostnet.nl\/academy\/google-ads-exporteren","title":{"rendered":"Hoe importeer je Google Ads-campagnes in Microsoft Advertising?"},"content":{"rendered":"\n<p>Het aandeel van Bing is de afgelopen jaren flink gegroeid. Waar Bing 2,5 jaar geleden nog een marktaandeel van 3,5% had, heeft de zoekmachine tegenwoordig al 9% van de markt in handen. Deze groei is met name te danken aan Windows 10. Gebruikers van dit nieuwe besturingssysteem van Microsoft maken namelijk standaard gebruik van Bing als ze zoeken in de browser Edge of via de zoekfunctie van Windows 10. Je kunt deze gebruikers bereiken door te adverteren via Microsoft Advertising van Bing.<\/p>\n\n\n\n<p>Dankzij de handige importfunctie in Microsoft Advertising is het eenvoudig om je bestaande Google Ads-campagnes te importeren. In dit artikel leg ik uit hoe dit werkt.<\/p>\n\n\n\n<div class=\"product-banner border-radius gutter-padding no-padding-top gutter-margin-bottom gutter-margin-top\">\n    <div class=\"svg-icon-text gutter-margin-top\">\n        <i class=\"svg-icon icon-large no-margin-left gutter-margin-right-half icon-stroke-blue\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"60\" height=\"60\" viewBox=\"0 0 60 60\"><path fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" d=\"M35.9 50c-.2.6-.8 1-1.4 1h-8c-.6 0-1.2-.4-1.4-1H1.6c-.3 0-.6.3-.6.6v2.8c0 .3.3.6.6.6h56.8c.3 0 .6-.3.6-.6v-2.8c0-.3-.3-.6-.6-.6H35.9z\"><\/path><path fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" d=\"M25.1 50c.2.6.8 1 1.4 1h8c.7 0 1.2-.4 1.4-1H56V11.1C56 9.4 54.6 8 52.9 8H7.1C5.4 8 4 9.4 4 11.1V50h21.1z\"><\/path><path fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linejoin=\"round\" d=\"M36 40l12-12-12-12H24l12 12-12 12zM22 22H12m15 5H17m10 5H17m5 5H12\"><\/path><\/svg>        <\/i>\n        <span class=\"text-blue gutter-margin-right-half\">\n            Ontwikkel websites op betrouwbare en stabiele webhosting. Inclusief SSL en zakelijke e-mail.        <\/span>\n    <\/div>\n    <div class=\"button-holder gutter-margin-top\">\n        <a href=\"https:\/\/www.hostnet.nl\/webhosting#product-table-webhosting\" class=\"button\">\n            <span class=\"btn-text\">\n                Bestel nu            <\/span>\n        <\/a>\n    <\/div>\n<\/div>\n\n<script>\n    var productBanner = \"webhosting\";\n    dataLayer.push({'pageCategory': 'ac-' + productBanner});\n<\/script>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"je-eerste-import\">Je eerste import<\/h2>\n\n\n\n<p>Allereerst is het goed om te weten dat er 3 manieren zijn om je Google Ads-campagnes te importeren:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>via de user interface van Microsoft Advertising;<\/li>\n\n\n\n<li>met de Microsoft Advertising-editor;<\/li>\n\n\n\n<li>via een thirdparty-tool.<\/li>\n<\/ol>\n\n\n\n<p>Voor je eerste import raden we je aan om gebruik te maken van de Microsoft Advertising-editor (of een thirdparty-tool). Dit heeft te maken met de taalinstellingen, waar je later in dit artikel meer over leest.<\/p>\n\n\n\n<p>Het volgende wordt ge\u00efmporteerd:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Campagnes<\/li>\n\n\n\n<li>Advertentiegroepen<\/li>\n\n\n\n<li>Zoekwoorden<\/li>\n\n\n\n<li>Negatieve zoekwoorden en negatieve zoekwoordenlijsten<\/li>\n\n\n\n<li>Google Shopping-campagnes en product feeds (Bing Shopping is nog niet beschikbaar in Nederland)<\/li>\n\n\n\n<li>Labels<\/li>\n\n\n\n<li>Expanded text ads<\/li>\n\n\n\n<li>Targeting\n<ol class=\"wp-block-list\">\n<li>Leeftijd en geslacht<\/li>\n\n\n\n<li>Device<\/li>\n\n\n\n<li>Ad scheduling<\/li>\n\n\n\n<li>Locatie<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>Extensies\n<ol class=\"wp-block-list\">\n<li>App-extensies<\/li>\n\n\n\n<li>Call-extensies<\/li>\n\n\n\n<li>Callout-extensies<\/li>\n\n\n\n<li>Image-extensies<\/li>\n\n\n\n<li>Locatie-extensies<\/li>\n\n\n\n<li>Review-extensies<\/li>\n\n\n\n<li>Sitelink-extensies<\/li>\n\n\n\n<li>Structured-snippet-extensies<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"importeren-via-de-microsoft-advertising-editor\">Importeren via de Microsoft Advertising-editor<\/h2>\n\n\n\n<p>In Google Ads kunnen campagnes verschillende talen targeten, terwijl dit in Microsoft Advertising (nog) niet mogelijk is. Hier kun je \u00e9\u00e9n taal instellen per advertentiegroep. Als je Google Ads-campagne meerdere talen target, zal Microsoft Advertising de belangrijkste taal selecteren gebaseerd op de Microsoft Advertising-marktplaats (in Nederland zal dat dus waarschijnlijk Nederlands zijn). Als je een taal target die niet beschikbaar is in Microsoft Advertising, zie je de foutmelding \u2018Unsupported target languages\u2019.<\/p>\n\n\n\n<p>Om problemen te voorkomen, adviseren we om campagnes te importeren via de Microsoft Advertising-editor. Dit gaat als volgt:<\/p>\n\n\n\n<p>1. Klik op \u2018Import\u2019 en vervolgens op \u2018Import from Google\u2019 in de Microsoft Advertising-editor.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.hostnet.nl\/academy\/wp-content\/uploads\/2018\/02\/Editor-Import-screenshot.png\"><img decoding=\"async\" width=\"1193\" height=\"148\" src=\"https:\/\/www.hostnet.nl\/academy\/wp-content\/uploads\/2018\/02\/Editor-Import-screenshot.png\" alt=\"Klik op \u2018Import\u2019 en vervolgens op \u2018Import from Google\u2019 in de Bing Ads-editor.\" class=\"wp-image-10057\" srcset=\"https:\/\/www.hostnet.nl\/academy\/wp-content\/uploads\/2018\/02\/Editor-Import-screenshot.png 1193w, https:\/\/www.hostnet.nl\/academy\/wp-content\/uploads\/2018\/02\/Editor-Import-screenshot-792x98.png 792w, https:\/\/www.hostnet.nl\/academy\/wp-content\/uploads\/2018\/02\/Editor-Import-screenshot-768x95.png 768w\" sizes=\"(max-width: 1193px) 100vw, 1193px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>2. Kies vervolgens voor \u2018Import Ads campaign data directly from your Google account\u2019.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.hostnet.nl\/academy\/wp-content\/uploads\/2018\/02\/Import-from-Google-Screenshot.jpg\"><img decoding=\"async\" width=\"857\" height=\"241\" src=\"https:\/\/www.hostnet.nl\/academy\/wp-content\/uploads\/2018\/02\/Import-from-Google-Screenshot.jpg\" alt=\"Kies vervolgens voor \u2018import directly from your Google AdWords account\u2019.\" class=\"wp-image-10059\" srcset=\"https:\/\/www.hostnet.nl\/academy\/wp-content\/uploads\/2018\/02\/Import-from-Google-Screenshot.jpg 857w, https:\/\/www.hostnet.nl\/academy\/wp-content\/uploads\/2018\/02\/Import-from-Google-Screenshot-792x223.jpg 792w, https:\/\/www.hostnet.nl\/academy\/wp-content\/uploads\/2018\/02\/Import-from-Google-Screenshot-768x216.jpg 768w\" sizes=\"(max-width: 857px) 100vw, 857px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>3. Vul je Google-accountinformatie in, meld je aan en accepteer de import. De trackingcodes (UTM) worden <a href=\"https:\/\/help.ads.microsoft.com\/#apex\/3\/en\/50851\/0\" target=\"_blank\" rel=\"noopener noreferrer\">automatisch aangepast<\/a>.<\/p>\n\n\n\n<p>4. Selecteer wat je wilt importeren, en klik op \u2018Change your default settings\u2019 als \u2018language targeting\u2019 niet op de juiste taal staat (<strong>dit is zeer belangrijk!<\/strong>)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.hostnet.nl\/academy\/wp-content\/uploads\/2018\/02\/Import-from-Google-2-screenshot.jpg\"><img decoding=\"async\" width=\"855\" height=\"712\" src=\"https:\/\/www.hostnet.nl\/academy\/wp-content\/uploads\/2018\/02\/Import-from-Google-2-screenshot.jpg\" alt=\"Selecteer wat je wilt importeren en klik op \u2018Change your default settings\u2019 als \u2018language targeting\u2019 niet op de juiste taal staat\" class=\"wp-image-10058\" srcset=\"https:\/\/www.hostnet.nl\/academy\/wp-content\/uploads\/2018\/02\/Import-from-Google-2-screenshot.jpg 855w, https:\/\/www.hostnet.nl\/academy\/wp-content\/uploads\/2018\/02\/Import-from-Google-2-screenshot-792x660.jpg 792w, https:\/\/www.hostnet.nl\/academy\/wp-content\/uploads\/2018\/02\/Import-from-Google-2-screenshot-768x640.jpg 768w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>5. Bekijk het overzicht van de campagnes die zijn ge\u00efmporteerd.<\/p>\n\n\n\n<p>Lees voor meer informatie over het importeren via de Microsoft Advertising-editor ook &#8216;<a href=\"https:\/\/help.ads.microsoft.com\/#apex\/3\/en\/51039\/0-500\" target=\"_blank\" rel=\"noopener noreferrer\">Import Using a file<\/a>&#8216;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"wat-niet-wordt-geimporteerd\">Wat niet wordt ge\u00efmporteerd<\/h2>\n\n\n\n<p>Niet alles wordt ge\u00efmporteerd door de verschillen tussen Google Ads en Microsoft Advertising, en ook doordat sommige functies historische data van Bing nodig hebben. De volgende onderdelen gaan niet mee in de import:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>facturatiegegevens;<\/li>\n\n\n\n<li>doelen;<\/li>\n\n\n\n<li>remarketinglijsten en -associaties;<\/li>\n\n\n\n<li>automated rules;<\/li>\n\n\n\n<li>IP exclusions;<\/li>\n\n\n\n<li>ad-group-level sitelink-, app-, call- en locatie-extensies.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"campagnes-automatisch-synchroniseren\">Campagnes automatisch synchroniseren<\/h2>\n\n\n\n<p>Na je eerste import kun je campagnes automatisch synchroniseren. Dit doe je als volgt:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Klik op \u2018Import campaigns\u2019 en vervolgens op \u2018Import from Google Ads\u2019.<\/li>\n\n\n\n<li>Meld je aan met je Google Ads-accountgegevens.<\/li>\n\n\n\n<li>Kies je Google Ads-account.<\/li>\n\n\n\n<li>Kies je import-opties.<\/li>\n\n\n\n<li>Klik op \u2018When\u2019 onder \u2018Schedule Imports\u2019 om aan te geven hoe regelmatig je campagnes ge\u00efmporteerd moeten worden (eenmalig, dagelijks, wekelijks, maandelijks).<\/li>\n<\/ol>\n\n\n\n<p>Lees ook het artikel &#8216;<a href=\"https:\/\/help.ads.microsoft.com\/#apex\/3\/en\/56817\/0-500\" target=\"_blank\" rel=\"noopener noreferrer\">Schedule imports<\/a>&#8216; als je meer wilt weten over het automatisch synchroniseren van je campagnes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"wat-je-zeker-moet-checken-na-je-import\">Wat je zeker moet checken na je import<\/h2>\n\n\n\n<p>Check na het uploaden zeker de volgende zaken:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Taalinstellingen<\/strong> \u2013 Controleer voor de zekerheid nog even of de taalinstellingen goed staan.<\/li>\n\n\n\n<li><strong>Biedingen en budgetten<\/strong> \u2013 De minimum biedingen van Google Ads en Microsoft Advertising verschillen. Dit betekent dat biedingen die te laag zijn voor Microsoft Advertising automatisch worden verhoogd. Verder worden shared budgets niet toegevoegd tijdens het importeren via de Microsoft Advertising-editor.<\/li>\n\n\n\n<li><strong>Targeting<\/strong> \u2013 Microsoft Advertising neemt je targeting van Google Ads zoveel mogelijk over. Soms zijn er echter zeer specifieke locaties die in Google Ads beschikbaar zijn, maar niet in Microsoft Advertising. Microsoft Advertising selecteert dan de zogenaamde &#8216;parent locatie&#8217;, oftewel de regio waar de specifieke locatie zich bevindt. Verder zijn er enkele targeting-opties die niet worden ge\u00efmporteerd, maar die wel beschikbaar zijn in Microsoft Advertising. Deze kun je handmatig toevoegen. Dit zijn: &#8216;Automated rules&#8217;, &#8216;Ad-group-level Sitelink Extensions&#8217;, &#8216;Ad-group-level App Extensions&#8217;, &#8216;Ad-group-level Location Extensions&#8217;, &#8216;Ad-group-level Call Ad Extensions&#8217;, &#8216;Remarketing lists en associations&#8217;, &#8216;IP exclusions&#8217;.<\/li>\n\n\n\n<li><strong>Extensies<\/strong> \u2013 Microsoft Advertising heeft een rijke verzameling aan extensies. Zorg er dus voor dat je hier optimaal van profiteert. Je leest hier meer over in de &#8216;Microsoft Advertising<a href=\"https:\/\/about.ads.microsoft.com\/en-us\/resources\/training\/ad-extensions-and-product-ads\" target=\"_blank\" rel=\"noopener noreferrer\">&nbsp;resources<\/a>&#8216;.<\/li>\n<\/ul>\n\n\n\n<p>Tenslotte zijn er natuurlijk ook zoekwoorden die wel in Bing worden gebruikt, maar niet in Google. Blijf je campagnes dus continu optimaliseren, zodat je optimaal profiteert van de mogelijkheden van Bing!<\/p>\n\n\n\n<section class=\"product-card product-card-single bg-highlight has-priceballoon gutter-margin-bottom gutter-margin-top gutter-padding no-margin-left no-margin-right\">\n    <div class=\"box box-medium\">\n        <img decoding=\"async\" alt=\"Product\" src=\"\/\/atlas.hostnet.nl\/images\/boxes\/WH-package.svg\">        <div class=\"price-balloon text-first\">\n                    <span class=\"price-before\">v.a.<\/span><span class=\"product-price\">\n                    <span class=\"euro\">2<\/span>\n                    <span class=\"comma\">,<\/span>\n                    <span class=\"cent\">&#8211;<\/span>\n                <\/span>\n                <span class=\"period\">p\/m<\/span>\n            <\/div>    <\/div>\n    <div class=\"card-content\">\n        <h3 class=\"title h-size-21\" class=\"title h-size-21\" id=\"webhosting\">Webhosting<\/h3>\n        <div class=\"gutter-padding-bottom\">\n            <p>Ontwikkel razendsnel websites op betrouwbare en snelle webhosting. Inclusief uitgebreide features.<\/p>\n        <\/div>\n        <div class=\"usps list-style-check text-small\">\n            <ul>\n                <li>7 dagen p\/w hostingsupport<\/li>\n                        <li>Installeer in 1 klik WordPress<\/li>\n                        <li>Gratis Wildcard SSL<\/li>\n                        <li>Zakelijke e-mail<\/li>\n                        <li>Stabiel en razendsnel platform<\/li>\n                        <li>Direct opgeleverd<\/li>            <\/ul>\n        <\/div>\n        <div class=\"button-holder gutter-margin-top\">\n            <a class=\"button button-orange button-icon icon-right button-ellipsis\" href=\"https:\/\/www.hostnet.nl\/webhosting#product-table-webhosting\">\n                <i class=\"svg-icon\" aria-hidden=\"true\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"feather feather-arrow-up-right\"><line x1=\"7\" y1=\"17\" x2=\"17\" y2=\"7\"><\/line><polyline points=\"7 7 17 7 17 17\"><\/polyline><\/svg>\n                <\/i>\n                <span class=\"btn-text\">Naar webhosting<\/span>            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Het aandeel van Bing is de afgelopen jaren flink gegroeid. Waar Bing 2,5 jaar geleden nog een marktaandeel van 3,5%&hellip; <a class=\"more-link\" href=\"https:\/\/www.hostnet.nl\/academy\/google-ads-exporteren\">Lees verder <span class=\"screen-reader-text\">Hoe importeer je Google Ads-campagnes in Microsoft Advertising?<\/span><\/a><\/p>\n","protected":false},"author":110,"featured_media":10079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[33],"class_list":["post-10051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-adverteren","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microsoft Ads: Google Ads-campagnes importeren | Hostnet<\/title>\n<meta name=\"description\" content=\"Dankzij de handige importfunctie in Microsoft Ads is het eenvoudig om bestaande Google Ads-campagnes te importeren. 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